An unexpected reason for the increased demand for dresses among Russians

The economic recession observed in our country affected the lives of Russians in the most unexpected way: they began to buy dresses more often. According to the authors of the study, this is due to the fact that using a dress to a woman is much easier to create a complete image.

The share of dresses in Russia in the segment of women's clothing is 20%, while jeans are 11%, and outerwear is 7.5. The largest share - 30% falls on t-shirts and shirts.

The total market for women's clothing last year will be $ 37 billion. This year, this indicator is expected to exceed almost 40 billion.

Watch the video: Economic Update: Rise and Fall of the USSR (June 2024).